What is Google AdWords?

GOOGLE ADWORDS

     
             In this article, you will learn about What is Google AdWords? Why is googleadword necessary for a website? How does Google AdWords work? How to use AdWords? How to prepare a Google AdWords Campaign? What is the Traffic Estimator Tool? 

 

What is Google AdWords?          

         AdWords is a Google advertising network which provides advertising service for business, product, company and site owner to display their Ads on top and right side of Google search results.  
 

        Suppose someone wants to share their website on Google, It would better to use Google AdWords service. After linking the website with AdWords, whenever anyone searches for related information to your site, Google shows the Ads of your site on the right-hand side and top of the Google search results. This Google service deliver Ads to the right people.

Why is Google AdWords necessary for a website?

          If you want to increase traffic for your site you have to promote it on the advertising company network. For this, I would like to recommend you to use Google AdWords which is the best option. It will show your Ads on the related site and because of that, you will get more traffic.

How does Google AdWord work?

        After adding a site to Google AdWords, when a visitor searches information on Google, related to your site, AdWords shows your Ads on top or right side of the Google search. You can see the image. 

 

How to use Google Ad-Wards?

       Keep a Keyword List ready before you go to the Google Adwords Interface. Prepare a List related to your business. This will be the keyword list from which your customer can search on the web. Keep some more words in your list with the similar meaning of your products. 

         You can also create a Negative List of keywords as well, which don't show your Ads after searching. This will allow your Ads to be viewed by the appropriate users. It would be better for your Cost Per Click (CPC).

         You should also decide whether to take General Keywords or specific keywords. It relates to your business. If your business is specific then your keywords also should be the same type. Do not spend money on Search Per Click which comes out of your business. While choosing your keywords keep in mind that you are not spending extra money.

        With the help of the Google AdWord Keyword Tool, you can get some hints or help to choose the keywords those are appropriate for your business. This tool also indicates the popularity of each keyword and the expenditure on it. With this help, you also get estimates of expenses on the click of your keyword. By using the tool, you can also create lists about many General Keywords. You can also get a hint about many more words. Such as the competitive level, number of searches and expenses on the keyword. The high competitive keyword doesn't come easily on the Google first page. You can know here, how much your keyword possibility to come on the first page of the Google search. 

What is the Traffic Estimator Tool?

            With the help of Traffic Estimator Tool, you will get information about your budget and Cost Per Click. You can also know about your plans and expenses from here. With this tool, you can determine which keywords will be fine and effective and how much you should bid on keywords. With the Graph of this tool, you know how many Clicks are done in which price. You can make your budget accordingly. You may also know the average position of your Ads. You also get this facility that you can increase or decrease this bid later on. When you know the optimization of your keyword, you are ready for the AdWords Campaign.

• How to increase blog or website traffic?

How to prepare Google Ad-Wards Campaign?

         Google AdWords allows you to have more than one campaign. There are many Ad Groups in every campaign. Ad Group is according to the keywords with the same meaning. It also keeps changing from time to time. Clicks, conversion rates continue to change. In Google Ad-Word you have to click on 'Create your First Campaign' then select Campaign Type from the given option.

Given options:

     Campaign Types

1. Search network only
2. Display network only
3. Search Network with Display 

      Campaign Sub-Types

1. Standard 
2. All Features
3. Remarketing
4. Ads in Mobile Apps

        After selecting Campaign Type, you have to select language and location. If your Ad is location wise, keep in mind that people from other locations do not see it. Similarly, you need to pay attention to the language too.

         After this, select the device and network on which you want to display your Ad. At the time of your bidding, either you can select Per Click Bidding or skip for AdWord to make it. You can also change the Bid of Click Per Ad if you wish. Then assign it to the customized value given by the Traffic Estimator tool. After this, your Ads will be displayed on your set day and time.

Note: If you are using AdSense, don’t use googleadwords because AdSense doesn’t allow paid traffic and as you know AdWords is paid service. In this case, SEO and your High-Quality Content are the best for your blog traffic. Only follow freeways for AdSense. 

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