What is e-marketing? What is digital, internet and online marketing?

          

           E-Marketing (Electronic Marketing) is also called Digital Marketing, Internet Marketing, Online Marketing, and Web Marketing. It is a process of marketing service and product on the internet. E-Marketing also includes wireless media and email marketing. But there is confusion between digital marketing and internet marketing.

What is E-Marketing?

Internet marketing - It is a subset of digital marketing to promote a product and service online only. Live internet is here required.

Example - Website, Search Engine Marketing, Social Media  Marketing, Content Marketing, Email Marketing, Mobile Marketing, Banner Advertising.

Digital Marketing - It is set to marketing process where all digital channels come under it to promote a product and service offline and online.   

Example - Internet Marketing, Digital Advertising, TV, SMS,    Radio, Billboards.

In this article, we’ll know about 

•     What is E-Marketing? 
•     What are its advantage and future?
•     How is beneficial for business today?

        The meanings of e-marketing promote your product’s brand, skill, quality, and business and sell it digitally worldwide which is only possible online. There is two type of E-Marketing:

•     Offline Marketing
•     Online Marketing

What is Offline Marketing?

        Promotion of brand and product through Radio, Newspaper, TV, Magazine, Poster, and Pamphlet is called offline marketing. It is very costly to advertise on TV, Newspaper and it can’t monitor easily that’s why companies are not interested in offline marketing these days.

What is Online Marketing?   

        These days we are moving towards digitalization, there is a lot of demand for online marketing this time. So in the coming days, its demand is going to increase. In online marketing, we can promote the product and brand through the internet. Same as offline marketing, now you can also use different platforms online. Online marketing is very cost and time effective in comparison of offline. Customer reach is very high and easy to monitor. 

         Any business, firm or shop should have a large market. The objective of any business is selling more products and getting more profits but these days it is not possible without advertisement of their product on the internet. 

       It is the era of the internet; most of the companies are making marketing on the internet. In the traditional way, company advertise through Newspaper, TV, poster, and pamphlet to give information about their product without the need of the internet 

        In the same way, today company is advertising in the form of banners, links, videos, texts etc. on the internet, which is known as online marketing.

       The purpose of online marketing is spreading skill, business and product’s brand through the internet and increase sale and profit.

How can we promote the product?   

      There are various ways which can be used for an online marketing campaign.

1. Blogging Ads, 2.Video marketing, 3. Social Media Marketing, 4. Content marketing, 5. Affiliate marketing, 6. Search Engine Marketing, 7. Mobile Marketing 8. Mobile Friendly Web Development, 9. Email marketing, 10. Pay Per Click Marketing.

1. Blogging Ads         

         From blogging Ads, we can promote product related images and videos by putting them on a famous blog. For example suppose mybloghelp.com is a blog site and someone else contacts to put a product related image and video on this site, where visitors view Ads. This is what, which is called blogging Ads. Blogging ads are not related to AdWords and other PPC ads rather from direct selling ads.

2. Video Marketing         

       A photo points to thousands of words so you can imagine how important a video can be. It is very easy to promote the brand of any product through video marketing on a famous blog, website and social media like Facebook, YouTube Twitter etc. also very useful to deliver viral content. It is a trend these days that each and every company wants a positive review of their product through video. 

Why is video marketing so valuable?

     There are some reasons. A video is very helpful for SEO purpose, Boosts Conversion Rates, easily accessible, effective, emotional, connect with an audience, Google and Customer love video.

3. Social Media Marketing        

        Social Media Marketing is a very important part of online digital marketing. In this, we promote the brand of any product through social media. Nowadays, many political parties and companies run their campaigns on social media like Facebook, Twitter, Instagram, Pinterest, Google Plus and YouTube. These are the best platform for social media marketing.

        You can see a different type of Ads on Facebook and Twitter account. This is due to social media digital marketing. You can do social media marketing on all these platforms to use in the same cluster/group/bunch.

        Facebook and Twitter are the most used platforms for social media marketing because their users are the highest number of in the world. The most important thing is that through Facebook and Twitter you can make cheap and best promotion and their customer reaches are also the highest. According to my point of view, if you want to promote and viral your product quickly, Instagram is also the best platform.

4. Content Marketing

          Content Marketing is a complete solution for digital marketing. Earlier, the meaning of SEO was link building now the trend has been changed better content is the foundation of SEO. Through good content marketing, you can build a better presence on the internet. In this, we mix all the things and promote the particular content. We do this by promoting content in both offline and online ways. The better attracting your content, the more customer will visit your product and brand. 

5. Affiliate Marketing

            Nowadays all companies are using affiliate marketing to sell their products and services. In which any user can sell the company's products. For this, the company provides a particular affiliate ID to the user. Affiliate marketing is the best medium to earn money online. Any user can sell their product to companies like Flipkart, Amazon through affiliate marketing. For this, the company gives a good commission to the users. 

Company’s brand is promoted through affiliate marketing and the user also earns good commission. You can use Flipkart, Amazon and click bank site to earn money from affiliate marketing.

6. Search Engine Marketing

            Through search engine marketing, you try to promote your website in the search engine. SEO, it is a part of search engine marketing, In which we make website ranking and performance better, which means there is a high traffic drive on the user's website. SEO is the best part of digital marketing because it has a long-lasting effect. 

For Example - If there is a new website, so we do search engine marketing by doing SEO on that website, which leads to traffic through search engines gradually. 

Search engine marketing and SEO can be done in two ways:

• First on the page and 
• Second off the page

• The Best Online SEO Tutorial?

7. Mobile Marketing

           In mobile marketing, companies promote product and brand through SMS. Companies provide information through the SMS to the customer and promote their brand. There are several types of messaging packs available on the market. Which is a lot of chips and you can take it up to 6 letters on your brand name.

8. Mobile friendly web development

           Nowadays, the use of mobile-friendly websites is quite a lot. It's very important to have a website to start a business and to give a professional look of your business. Through web development, you can earn a lot of money. Nowadays all customers' requirement is a mobile-friendly website. We also use Android Apps for digital marketing.

             If you do not want to make a website, then there is no need to panic. As I said before, you can do internships with any digital media agency and professional blogger. Where you can easily improve your skill related to digital marketing. You can use CMS like WordPress, Joomla, Prestashop, Magento to create a mobile-friendly website. Prestashop and Magento can be used to create an e-commerce website.

9. Email Marketing

            These days Email Marketing is in trend. This is also a part of digital marketing. Often you will be seeing that there are many kinds of promotional Emails on your Email ID. Through email marketing, we can easily send the product and brand related complete information to the customer.

         Various email templates are now also available in the market to make email marketing more effective. You can create a newsletter, image mail etc. by modifying according to you.

10. Pay per Click Marketing

             If any term is used in digital marketing, then it is pay per click (PPC) marketing. Where you can promote your brand through Google AdWords and other platforms. You can select the related keywords for your brand and run the campaign. In this way, you can show according to the user's cache history on all the websites and blogs. Pay Per Click (PPC) is the easiest medium to promote your brand fast and best. One thing you have to note here that very few people know that if you are running a non-profit organization, so you can promote your website in free on the biggest platforms like Google.

What is Future of E-Marketing? 

         Internet user is increasing these days very rapidly, because Internet technology is still developing even at this moment of time, almost online shopping has been using fairly well everywhere. If you want to buy anything online, also you can sell your products on the site of many large companies like Amazon, Flipchart, and eBay. This means that, if you are going to open an online shop for selling, it is not necessary you should have your own website. 

               In this growing scope of online marketing, there are plenty of coaching centers, courses, and classes those provide online marketing training but I don’t recommend to join this type of traditional courses because online marketing totally depends on practical practice. So it is better for you to join an internship with some successful professional blogger or website owner where you can learn all tips and trick. You can also learn and get online marketing training on YouTube. There are lots of channels on YouTube where tutorials are available.

What is Advantage of E-Marketing? 

          If you have a blog, where many people come to read your articles. From your blog, you can advertise products of any company and earn the commission. The online business is quite easier than offline. Online business can be started with very low investment. Well, there are a lot of losses in Online Marketing but if you talk about the advantages and disadvantages, then the benefits of online marketing will be more visible and more beneficial. It is in tremendous progress. Only in this field, the scope is increasing day by day. Some advantage of online or e-marketing is as below:

• There is a better return than traditional marketing.
• It reduces the market campaigning cost
• The result is so fast
• It helps in viral marketing to create viral content.
• It is very easy to monitor.

What is E-Marketer or Online Entrepreneur?

           The businessman who does marketing online using the internet is called e-marketer or Online Entrepreneur. It means the person who has much more skills to promote his business online.

• How to Start Online Business? 

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